Amanda Rainey was a recent guest on Wednesday Writers at Ebon Shores where she discussed designing book covers.
The main thing I want from my clients is a sense of the feel and atmosphere of a book – I think that’s often as important as talking about what’s actually in the book. For a lot of readers, the cover is the first (and perhaps only) bit of marketing material they will see for it – I try to make covers that do something to tell a reader why they should pick up a book for a closer look.
The cover isn’t an illustration of the story that people will read alongside it. Leave room for the possibility that an illustration that makes sense after you’ve read it may give an entirely different impression to a potential reader. You have only seconds to tell the reader what kind of book it is. Sometimes accuracy is over-rated – more important is giving a potential reader some sense of why they might like the book.
You can read the full piece here.